The 137th China Import and Export Fair

The 137th China Import and Export Fair, commonly known as the Canton Fair, is China’s premier biannual trade event. Established in 1957, this longest-running comprehensive international trade exhibition has been hailed as a barometer of China’s foreign trade. In the Spring 2025 edition, the Fair ran from April 15 to May 5 in three themed phases. Phase 2 (April 23–27, 2025) focused on high-quality home and lifestyle products, aligning perfectly with Wuyi Sailing Leisure Products Co., Ltd.’s expertise in outdoor living. With over 288,938 overseas buyers from 219 countries attending the 137th Fair – a 17.3% increase over the previous session – the event demonstrated its global scale and influence. For Wuyi Sailing, this is an unmatched opportunity to present its durable, design-driven outdoor furniture to an international audience at Hall 12.0, Booth D18.

The 137th China Import and Export Fair: Scale and Significance

The Canton Fair is organized into three distinct phases each year. In Spring 2025, Phase 1 (April 15–19) featured advanced manufacturing and high-tech equipment, Phase 2 (April 23–27) centered on quality home furnishings and lifestyle products, and Phase 3 (May 1–5) highlighted a broader “better quality of life” theme. This structure allows exhibitors to target specialized markets. In Phase 2 alone, the Fair sprawled across an impressive 515,000 square meters, with 24,735 booths and 10,313 exhibitors, 273 more companies than the previous session. Notably, more than 2,400 of these exhibitors are recognized as national-level high-tech enterprises or industry leaders, underscoring the Fair’s focus on innovation.

• International Attendance: By the close of Phase 2, a total of 224,372 overseas buyers from 219 countries had visited the Fair. At the conclusion of all three phases, attendance reached 288,938 overseas buyers, reflecting the Fair’s strong global pull. This diverse audience included large delegations from traditional markets: 51,862 buyers from Europe and the United States, as well as BRICS countries (72,417 buyers) and RCEP member nations (64,808 buyers). Emerging markets under China’s Belt and Road Initiative were especially prominent – 187,450 buyers (64.9% of the total) came from Belt & Road countries. Such broad international participation offers exhibitors like Wuyi Sailing direct access to key importers in Europe, the Americas, Southeast Asia, and beyond.
• Trade Transactions: The 137th Fair saw intended export deals worth $25.44 billion, a 3% increase over the prior session. Transactions with Belt & Road countries accounted for over 60% of this total, driving significant growth. The surge in orders – even amid a challenging global trade environment – underscores foreign buyers’ confidence in high-quality Chinese products. Notably, on-site intentions and immediate deals were buoyed by the high standards of products and services exhibited.
• New Products & Innovation: Exhibitors showcased over 4.55 million products at this Fair. Impressively, 1.02 million were new items, 880,000 were green and low-carbon products, and 320,000 were smart/intelligent products. This emphasis on eco-friendly and high-tech design was a highlight of Phase 2, mirroring global consumer trends. The Fair introduced theme zones (for example, service robots and new collections) and matchmaking events to spotlight innovation. Over 1,200 trade promotion activities were held, including 734 “Trade Bridge” matchmaking events and 19 industry forums, helping buyers and sellers connect on emerging trends and demands.

Wuyi Sailing’s outdoor living showcase: In tune with Phase 2’s home-living theme, Wuyi Sailing’s booth will feature stylish, high-quality furniture like this wooden table and chairs set, designed for outdoor comfort.

Phase 2 Theme – Quality Home Living

Phase 2 of the 137th Fair was explicitly dedicated to “Quality Home Furnishings”, promoting high-end lifestyle products. The organizers described the phase as centering on “quality home life”, emphasizing innovation, design, and green thinking in everyday living. Exhibition sections included Furniture, Weaving & Rattan products, Home Decorations, Glassware, Building Materials, and more – all of which complement Wuyi Sailing’s core offerings. For example, the “Weaving, Rattan and Iron Products” section directly relates to Wuyi’s expertise in rattan and metal furniture.

Product categories highlighted in Phase 2 included kitchenware, home textiles, decorative gifts, and outdoor furnishings. These categories align perfectly with Wuyi Sailing’s portfolio of outdoor sofas, chairs, tables, swings, and umbrellas. The Fair showcased how even simple household items are being reimagined: exhibits ranged from sensor-activated trash bins to recycled plastic décor. Buyers seeking innovative home solutions found inspiration in every corner. In the smart kitchen area, for instance, exhibitors demonstrated advanced appliances and even tech-enhanced dining sets. Meanwhile, companies like Intco Recycling illustrated how recycled materials can be turned into elegant home accessories, reinforcing the theme that sustainability and style can coexist.

Design and Green Highlights: Visitors to Phase 2 encountered a strong focus on eco-friendly products and innovative designs. According to reports, buyers showed particular interest in green, low-carbon and intelligent products. Over 880,000 green products were on display, including items made from recycled or sustainable materials. Wuyi Sailing’s own use of weather-resistant aluminum frames, high-quality textilene fabrics, and durable synthetic rattan fits this trend. These materials combine elegance with longevity and recyclability, meeting international demand for sustainable outdoor furniture. The Canton Fair’s “new collection” events featured many such environment-conscious products, and Wuyi Sailing’s line will complement this emphasis perfectly.

Wuyi Sailing Leisure Products: Expertise and Innovation

Founded in 2013 in Wuyi, Zhejiang Province, Wuyi Sailing Leisure Products Co., Ltd. is a specialist manufacturer of outdoor furniture. With over a decade of industry experience, Wuyi Sailing focuses on the design, production and global distribution of rattan, metal, and textilene outdoor furnishings. The company’s product range includes garden sofas, patio dining sets, loungers, swing chairs, and umbrellas, catering to gardens, patios, and balconies worldwide. By combining traditional craftsmanship with modern technology, Wuyi Sailing has built a reputation for durable, stylish, and comfortable outdoor furniture.

Wuyi Sailing’s commitment to quality and innovation will be on full display at The 137th China Import and Export Fair. Visitors to Hall 12.0, Booth D18 can expect to see examples of the company’s durable metal frames, hand-woven rattan pieces, and weather-resistant textilene fabrics – all crafted to withstand outdoor conditions. The design teams emphasize both function and elegance, delivering pieces that enhance outdoor living spaces. For instance, Wuyi Sailing’s patio sofa sets feature high-density foam cushions and UV-resistant wicker to ensure years of use with minimal maintenance. Their collection also includes custom designs, reflecting the global trend toward personalized outdoor décor.

Engaging with buyers: International attendees explore new products at the Fair. At Wuyi Sailing’s booth (Hall 12.0 D18), visitors will be able to experience the craftsmanship firsthand and discuss partnerships.

At the Canton Fair, Wuyi Sailing aims to highlight its latest innovations. This may include new eco-friendly materials or modular furniture designs that reflect the Fair’s theme. For example, textilene sling chairs that resist fading and mildew, or rattan sets built with reinforced aluminum, showcase the blend of comfort and durability. The company’s on-site team will emphasize how these products meet high international standards, appealing to home-furnishing wholesalers and retailers. By attending trade matchmaking activities (such as the “Trade Bridge” events mentioned earlier), Wuyi Sailing representatives will also build relationships with global buyers from the Belt & Road region and beyond.

Global Markets and Strategic Trends

The staggering attendance of 219 countries at the 137th Fair demonstrates its truly global reach. Key markets are clearly emerging: aside from traditional buyers in Europe and North America (51,862 from EU/US), participation from Asia, Africa, and Latin America is growing rapidly. For instance, sales and sourcing delegations from BRICS countries alone accounted for 72,417 buyers, up 24.1%, while RCEP countries also saw a 6.9% increase (64,808 buyers). Participation from Belt & Road partner nations grew 17.4%, making up 64.9% of the buyer total. This diversification means Wuyi Sailing has strong potential to expand in markets like Southeast Asia, the Middle East, and Eastern Europe – regions actively seeking quality Chinese outdoor furniture.

China’s major trading partners remain a focus: Wuyi Sailing already serves outlets in the European Union (e.g. partnerships with retail chains and designer brands) and the United States, as well as major domestic buyer groups like Alibaba and JYSK. The Canton Fair enhances these connections. In fact, the recent Fair saw participation from 376 global sourcing companies and 140 business delegations, signaling robust interest in Made-in-China products. Wuyi Sailing can leverage this momentum: by meeting face-to-face with decision-makers, the company can secure large orders and explore distribution partnerships.

From an industry perspective, the strong Fair performance – particularly in home and garden categories – highlights two important trends that favor Wuyi Sailing’s products:

• Sustainability: With 880,000 green products on display and buyers explicitly seeking low-carbon solutions, there is a clear shift toward eco-friendly furnishings. Wuyi Sailing’s use of recyclable materials and long-lasting designs align with this. By emphasizing product durability and sustainable manufacturing, the company can appeal to environmentally conscious markets.
• Innovation in Design: Canton Fair attendees praised products with “good quality, strong innovation features, and high brand recognition”. Outdoor furniture is no exception: buyers at the Fair were drawn to design innovations like modular patio sets, convertible loungers, and smart materials. Wuyi Sailing’s R&D focus on ergonomic design and new materials (such as high-strength textilene meshes) meets this demand. The company’s booth will showcase these innovations to stay at the forefront of international trends.

Highlights and Activities at the Fair

The 137th Canton Fair was packed with highlights that reinforce China’s leadership in quality manufacturing. Visitors saw countless new products across categories, with smart home devices and green tech featured in special zones. In the outdoor and home living halls, the emphasis on sustainability was particularly strong: for example, furniture lines made from recycled plastics and natural fibres underscored the industry’s “green thinking” theme. Wuyi Sailing’s presence fits seamlessly into these highlights.

Key Fair features benefiting both buyers and exhibitors included:

• Green Product Showcases: Over 880,000 green and low-carbon products were on display. Exhibitors demonstrated energy-saving appliances, biodegradable materials, and eco-friendly décor. Trade media noted how sustainability was integrated into even simple items. Wuyi Sailing’s lineup of UV-stabilized textiles and recyclable metal frames will resonate with this global green initiative.
• Design Innovation Zones: Theme pavilions featured cutting-edge designs. From high-tech trash bins to smart kitchen gadgets, the Fair illustrated how daily living is evolving. In outdoor furniture, examples included modular sets with hidden connectors and multifunctional pieces (such as tables with adjustable height). Wuyi Sailing’s designs are competitive in this context, blending classic aesthetics with modern functionality.
• Trade Bridge Matchmaking: The Fair organized 734 “Trade Bridge” matchmaking events. These business meetings allowed international buyers to schedule face-to-face talks with Chinese suppliers. Wuyi Sailing’s trade team will participate in these matchmaking sessions, leveraging the Fair’s support to connect with major global retailers and distributors. Such B2B networking ensures that conversations at the booth can quickly turn into concrete orders.
• Canton Fair VIP & Vlogger Activities: Special programs like the Canton Fair Vlogger activity and VIP sourcing services created added buzz. Influencers and media showcased products across the show floors. While these were not specific to furniture, the general publicity helped attract more visitors to product halls. Wuyi Sailing’s PR team likely coordinated with organizers to ensure visibility, inviting potential clients to their booth via the Fair’s online platforms.

Phase 2 by the Numbers

To summarize the magnitude of Phase 2 (Quality Home Living) of The 137th China Import and Export Fair:

• Exhibition Area: 515,000 square meters (Phase 2).
• Total Booths: 24,735 booths, up 273 from last session.
• Participating Companies: 10,313 exhibitors.
• Brand Exhibitors: 937 brand-name companies and 5,150 brand booths.
• Global Buyers (Phase 2 only): 224,372 overseas buyers from 219 countries.
• Total Buyers (all phases): 288,938 overseas buyers.
• Notable Markets: 187,450 from Belt & Road, 72,417 from BRICS, 64,808 from RCEP; 51,862 from EU/US.
• Products Displayed: 4.55 million items (880,000 green/low-carbon, 320,000 intelligent).
• Events: 1,206 trade activities (438 new collection shows, 734 Trade Bridge matchmaking, 19 forums).

These figures highlight why The 137th China Import and Export Fair is such a powerful platform. The sheer breadth of buyers and products means that company exposure is maximized. In particular, the focus on “quality home living” in Phase 2 means that exhibitors like Wuyi Sailing, with their premium outdoor furniture, are front and center for buyers seeking exactly these categories.

Connect with Wuyi Sailing at Canton Fair Phase 2

Attending The 137th China Import and Export Fair is a must for any overseas buyer or distributor in home furnishings. At Hall 12.0, Booth D18, Wuyi Sailing Leisure Products warmly invites industry partners to explore its latest collections. Visitors can see first-hand the craftsmanship and innovation behind each piece. Whether you’re looking for weatherproof sofas for resorts or elegant rattan dining sets for retail, Wuyi Sailing’s experienced team will be on hand to demonstrate product features, discuss customization options, and negotiate order terms.

Why Visit Booth 12.0 D18?

• Discover durable metal, rattan, and textilene furniture designed for long outdoor life.
• Experience the comfort of high-quality sofas, chairs, tables, and loungers in person.
• Learn about Wuyi Sailing’s customization capabilities (design, branding, and OEM services) to fit your market needs.
• Take advantage of on-site Fair incentives, such as trade matchmaking support and VIP club services, which can streamline your sourcing process.

Trade professionals attending the Canton Fair can benefit from Wuyi Sailing’s years of export experience. The company’s products are already sold in over 80 countries, from Europe (partners like JYSK and Giomani Designs) to North America sailingoutdoor.com. By meeting face-to-face at the Fair, buyers can evaluate samples and cement business relationships under one roof.

Contact Us

For inquiries or to schedule a meeting at the Canton Fair, contact Wuyi Sailing Leisure Products:

• Email: leoliao@zjsailing.com / leoliao@zjsailingoutdoor.com
• Phone: +86-15925905345 / +86-579-87615330

Contact us to learn more about our products. Our team will be happy to provide catalogs, samples, and pricing details for your market. We look forward to welcoming you to The 137th China Import and Export Fair (Canton Fair) in Guangzhou!

Key Canton Fair Highlights:

• Over 288,938 overseas buyers (from 219 countries) attended.
• Phase 2 featured 24,735 booths and 10,313 exhibitors on 515,000 m², emphasizing high-quality home furnishings.
• Strong growth markets: Belt & Road (187,450 buyers), BRICS (72,417), RCEP (64,808), EU/US (51,862).
• Green & innovative products dominated displays (880,000 green products, 320,000 smart products).
• Trade Bridge matchmaking (734 events) and industry forums (19) connected buyers with suppliers.

With its proven track record in quality and service, Wuyi Sailing Leisure is proud to be part of this record-setting Fair. We invite international buyers to visit Hall 12.0, Booth D18, to experience our latest outdoor furniture collections and discuss future collaboration.